A webcast is a media file distributed over the Internet using streaming media technology. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.
A webcast uses streaming media technology to take a single content source and distribute it to many simultaneous listeners/viewers. The generally accepted use of the term webcast is the “transmission of linear audio or video content over the Internet”.
Webcasting is used extensively in the:
- Commercial sector for investor relations presentations (such as Annual General Meetings)
- In E-learning (to transmit seminars)
- For related communications activities.
- For Events Live Streaming (such as wedding, parties, etc.)
However, webcasting does not bear much, if any, relationship to the idea of web conferencing which is designed for many-to-many interaction.
What’s involved in a Webcast?
In simple terms, for a live webcast, we bring cameras, sound and webcasting transmission equipment to a venue where you are hosting an event, function or meeting that you want to transmit to an audience over the internet.
We connect the equipment into that venue’s Internet connection. You publicise the webcast to your Intended audience in advance of the live broadcast. After transmission you can choose to have the webcast left on the Internet for a length of time so that people who were unable to view it live can watch it at their leisure.